Tradeshow booth for 4 CPG brands in the food and beverage industry.
Event Design
Offshoot Brands includes brands like Love Beets, Veggie Confetti, Genuine Coconut, and Fresh Face Foods in their portfolio. The task was to create one cohesive booth that tells the story of each brand in a creative way. I developed “Offshoot Square” a small town design with a bodega showcasing our products, and an interactive tattoo studio where event goers could get live fruit and veggie tattoos—a memory from our booth that will last a lifetime.
Award won: Best Island Booth
Two order windows (one designed as a shop, the other as a taco truck) are included to sample products
The real tattoo parlor was the highlight of the booth, attracting a lot of visitors hoping to get a tattoo of fruits and vegetables specially designed for our booth. Our show theme “Fresh ideas and Fresh ink” tied the whole theme together.
Small details make the most impact. Also included was a fake newspaper of our brands, a sticker machine that gave out temporary tattoos so everyone could be included in the experience, and checker boards on the tables to encourage people to stay at the booth.
