Redesign for a line of sparkling iced tea.
Packaging | Offshoot Brands
Loop is a circular economy company fighting food waste by repurposing the outcasts of the food industry. While bringing their iced tea to an American audience, I redesigned their cans to better represent their mission and stand out against the competition in the beverage space.
Current Design
Redesign
Loop uses different “O’s” to represent upcycling as a circle or “loop”. I used these motifs to represent this mission as well as feel like refreshing bubbles of this carbonated beverage
